Choosing a Squarespace template for your therapy practice can be surprisingly difficult.

Not because there aren't enough options. There are hundreds of excellent Squarespace templates for therapists, at various different price points.

The problem is that most therapists don't really know what they're supposed to be looking at when they’re trying to choose.

Most therapists in private practice have no idea whether their website is bringing in new clients. You might be getting ten visitors a day or a hundred. You might be showing up on the first page of Google for some searches and completely invisible for others. You probably don't know whether someone who landed on your site last week clicked through to request a consultation or just left.

We build websites for therapists. Only therapists. And every time a new clinician comes to us asking which platform to use, the answer is the same: Squarespace. Not because it is the flashiest, the cheapest, or the most powerful — but because it is the right fit for how therapists work. Here is why, and where it is not the right choice.

Your Google Business Profile may be the most underutilized free marketing tool available to independent therapists. This guide covers what actually drives local rankings, what converts prospective clients once they find you, and the ethical considerations that generic SEO guides don't address.

For decades, state licensure rules have been one of the forces regulating the mental health marketplace. Clients searching for therapy have largely been limited to choosing among clinicians licensed in their state. The Social Work Licensure Compact is about to change that.